The Wicked Problem: Mental Health and Social Media Awareness Project
The Mental Health and Social Media Awareness project is all about bringing attention and awareness, to help the people that need it, and that would benefit the most after being affected by these issues. Mental Health is too large and too complex to solve as a whole, but it was broken down into different mental health problems and topics that people are facing every day and need to be talked about more. For example the stigma of mental health, the correlation between physical and mental health, or the effects of social media on our mental health, which is the one we decide to pursue and find a solution or/and awareness for. The challenge was to create something that was both helpful to the people struggling with this problem and also does it in an easy, engaging way. We decided to create the brand Rise, which would bring awareness and help to our audience with the help of multiple mediums and deliverables that were designed. We had a whole process of branding, name ideation, and logo exploration and finally created this beautiful and meaningful brand, full of life, bright color plaette and peace.
